Mazda is best for customer satisfaction

Author: whitescot

Mazda known for its excellent customer service levels has once again emerged as the UK's best car company for customer satisfaction. The Japanese brand and its dealerships topped the automotive sector in the latest UK Customer Satisfaction Index with a score of 83.3%, well above the car industry average of 78.4%.

The top five manufacturers for customer satisfaction were as below:

1. Mazda 83.3%
2. Volvo 81.5%
3. BMW/Mini 80.0%
4. Toyota 79.8%
5. Mercedes Benz 79.6%

Mazda's 83,3% is a improvement from its 80.6% scored last July, combine this with clear market leadership for 'perceived value' versus rival brands, in terms of comparing costs with customer benefits and a new Mazda in Yorkshire really is the best choice.

Steve Jelliss, Aftersales Director of Mazda UK was very pleased with this recognition and commented, "This survey result is another strong testament to the quality of our products, our customer service philosophy and the ability of Mazda dealers across the nation to focus on what UK motorists really want. Top place, with a higher score, confirms that our whole organisation and franchise network continues to be focused on delivering a quality and professional service at a reasonable cost, to ensure that Mazda ownership is a truly satisfying experience."

The survey was carried out by the Institute of Customer Service ((ICS), it asks 26,000 individuals what they think about the service they've received from the UK's major organisations. The institute carries out this survey twice a year and covers more than 150 companies in the retail, financial, tourism, telecoms, transport and automotive sectors.The survey was carried out by the Institute of Customer Service ((ICS), it asks 26,000 individuals what they think about the service they've received from the UK's major organisations. The institute carries out this survey twice a year and covers more than 150 companies in the retail, financial, tourism, telecoms, transport and automotive sectors.

ICS research has found that the Top 10 customer priorities in the UK are:

1. Overall quality of the product or service
2. Being treated as a valued customer
3. Speed of service
4. Friendliness of staff
5. Handling of problems and complaints
6. Handling of enquiries
7. Competence of staff
8. Ease of doing business
9. Being kept informed
10. Helpfulness of staff

Article Source: http://www.articlesbase.com/cars-articles/mazda-is-best-for-customer-satisfaction-4416693.html

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